When a music journalist (Una Mullally), a branding guy (Finian Murphy) and a video company (45 Sound), realised they were on the same flight to a music festival, they asked - why not shoot a web series?
This led to the Red Bull commissioned SXSW 2013 episodes.
We realised that through a collaborative approach to video production, we could turn around daily updates from one of the biggest music festivals for Irish fans back home.
During the same week, Finian and Jim hosted a discussion on Constructive Disruption and the impact it can have on the music industry. Agility were one of the few European speakers at SXSW 2013.
They discussed how disruption across industries has been inevitable, but should it be more positive - constructive?