A week or so ago, Jeff Bezos, the CEO of Amazon who recently purchased The Washington Post, sat down with the newspaper for an interview. Something he said in the interview stayed with me:

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient,” he said.

The three ideas Bezos mentions are simple yet at the same time big. Amazon is by no means the only company that has adopted this strategy, but there are many companies/projects that forget to put the customer/reader/audience/end user/client first. There are plenty more that find patience a difficult concept and I think it’s fair to say we could all do better when it comes to developing new ways to overcome old problems.

It’s worth setting aside 20 minutes to quickly consider if Amazon’s three ideas apply to your project or business and, if they do, how well you’re implementing them.