Project:
Red Bull @SXSW

Partner:
Red Bull & 45Sound

Brief

Created branded content for RedBull.ie 

Action

45 Sound collaborated with Una Mullally and Nialler9 to create video content with bands playing at global music festival.

Results

5 daily videos produced, traffic driven to RedBull.ie, content shared on social networks and a little bit of sunburn.

Una Mullally interview The Delorentos on the streets of Austin, Texas

Una Mullally interview The Delorentos on the streets of Austin, Texas


Project: The What If Project

Partner:
NGOs & Dublin Web Summit

Brief

Provide inspiration to the NGO sector 

Action

2 presentations from speakers on innovative thinking and a workshop with 20 charity reps.

Results

With limited time, we were unable to develop projects deeply, but partipants networked with each other for the future.

Pitching ideas at Dublin Web Summit 2012

Pitching ideas at Dublin Web Summit 2012

Certainly from my point of view, there was enough experience among the group to make some good changes and make a difference.
— Conor O'Leary, Bray Cancer Support

Project: Music 3.0

Partner: First Music Contact

Brief

Introduce innovative thinking to people & musicians working in the music sector.

Action

5 evenings of inspiring talks from 20 innovators and 1 full day workshop to create a project for the Irish music.

Results

20 happy and inspired participants and a music project which will help promote Irish music artists being developed.

The Business Model Canvas for Music Projects

The Business Model Canvas for Music Projects

The week was like a mini TED conference about innovating and disrupting the music industry in Ireland. We finished up on the last day by brainstorming ideas to promote the zeitgeist of the week.
— http://davidcollier.ie/